This Cookie Policy explains how CogniParent ("we," "us," or "our") uses cookies and similar tracking technologies on our website cogniparent.com.

🍪 Quick Summary: We use cookies to improve your experience, analyze website traffic, and remember your preferences. You can control cookies through your browser settings.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit a website. They help websites remember information about your visit, making your next visit easier and the site more useful to you.

Types of Data Storage Technologies We Use:

  • Cookies: Small text files stored by your browser
  • Local Storage: Browser storage for larger amounts of data
  • Session Storage: Temporary storage that clears when you close your browser
  • Pixels/Beacons: Tiny invisible images used for tracking

2. Why We Use Cookies

We use cookies and tracking technologies to:

  • Essential website functionality: Enable core features like navigation and secure checkout
  • Remember your preferences: Store your language, location, or settings
  • Analyze website performance: Understand how visitors use our site
  • Improve user experience: Optimize content and features based on usage patterns
  • Marketing and advertising: Track effectiveness of campaigns and show relevant ads
  • Security: Detect and prevent fraudulent activity

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

Purpose: Essential for website functionality

Can you disable them? No - these are required for the site to work

Examples:

  • Session cookies for secure browsing
  • Payment gateway security cookies (Cashfree)
  • Load balancing cookies

3.2 Performance & Analytics Cookies

Purpose: Help us understand how visitors use our website

Can you disable them? Yes

What we track:

  • Pages visited and time spent on pages
  • Click patterns and navigation paths
  • Device type, browser, and operating system
  • Geographic location (city/country level)
  • Traffic sources (how you found our website)

Services we use:

  • Google Analytics: Website traffic analysis and user behavior tracking
  • Microsoft Clarity: Session recordings and heatmaps to improve UX

3.3 Functional Cookies

Purpose: Remember your preferences and choices

Can you disable them? Yes, but site functionality may be reduced

Examples:

  • Language preferences
  • Login status (if we add accounts in future)
  • Form auto-fill data
  • Cookie consent preferences

3.4 Marketing & Advertising Cookies

Purpose: Track marketing campaign effectiveness and show relevant ads

Can you disable them? Yes

What we track:

  • Ad campaign performance
  • Conversion tracking (purchases, signups)
  • Retargeting (showing ads to previous visitors)
  • Affiliate tracking

Services we use:

  • Google Tag Manager: Manage tracking codes and tags
  • Google Ads: Track ad performance and conversions
  • Facebook Pixel: Track Facebook ad performance

4. Detailed Cookie List

First-Party Cookies (Set by CogniParent)

Cookie Name Purpose Duration
session_id Maintains your browsing session Session
cookie_consent Stores your cookie preferences 1 year

Third-Party Cookies

Google Analytics (_ga, _gid, _gat)

  • Purpose: Website analytics and traffic measurement
  • Duration: 2 years (_ga), 24 hours (_gid), 1 minute (_gat)
  • More info: Google Cookie Policy

Microsoft Clarity (_clck, _clsk, CLID, ANONCHK, MR, MUID)

  • Purpose: Session recording and user behavior analysis
  • Duration: Varies (1 day to 1 year)
  • More info: Microsoft Privacy Policy

HubSpot (hubspotutk, __hssrc, __hstc, __hssc)

  • Purpose: Email marketing and form tracking
  • Duration: 13 months (hubspotutk), Session (__hssrc), 13 months (__hstc), 30 minutes (__hssc)
  • More info: HubSpot Privacy Policy

Cashfree Payment Gateway

5. How to Control Cookies

5.1 Browser Settings

Most browsers allow you to:

  • View and delete cookies
  • Block third-party cookies
  • Block all cookies (may break website functionality)
  • Clear cookies when you close the browser

How to manage cookies in popular browsers:

  • Chrome: Settings > Privacy and Security > Cookies and other site data
  • Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Privacy, search, and services > Cookies

5.2 Opt-Out Tools

5.3 Mobile Device Settings

  • iOS: Settings > Privacy > Tracking > Ask Apps Not to Track
  • Android: Settings > Google > Ads > Opt out of Ads Personalization

6. Do Not Track (DNT)

Some browsers have a "Do Not Track" (DNT) feature that signals websites you don't want to be tracked. Currently, there is no industry standard for responding to DNT signals.

Our approach: We currently do not respond to DNT signals, but we respect your right to control cookies through browser settings and opt-out tools listed above.

7. Impact of Disabling Cookies

If you disable cookies, you may experience:

  • Difficulty using certain website features
  • Need to re-enter information more frequently
  • Inability to complete purchases
  • Less personalized experience

Note: Strictly necessary cookies cannot be disabled without affecting core website functionality.

8. International Visitors

If you're visiting from outside India:

  • EU/EEA visitors: We comply with GDPR cookie requirements
  • UK visitors: We comply with UK GDPR and PECR requirements
  • California residents: See our Privacy Policy for CCPA rights

9. Children's Privacy

Our website is not intended for children under 18. We do not knowingly collect data from children. If you're under 18, please do not use our website without parental supervision.

10. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect:

  • Changes in cookie technologies
  • New third-party services we use
  • Changes in legal requirements
  • Improvements to our website

The "Last Updated" date at the top of this page shows when changes were made. Significant changes will be communicated via email or website notice.

11. Third-Party Websites

Our website may contain links to third-party websites (e.g., AI chatbot platforms like ChatGPT, Claude, Gemini). These sites have their own cookie policies, and we're not responsible for their practices.

12. Contact Us About Cookies

If you have questions about our use of cookies:

Email: [email protected]
General Support: [email protected]
Website: cogniparent.com

13. More Information About Cookies

To learn more about cookies and how they work:

🍪 Your Choice: At CogniParent, we respect your privacy choices. While cookies help us provide a better experience, you're always in control. Use the browser settings and opt-out tools above to manage your preferences.